Your campus loves the new brand language, your alumni love the new website, your viewbooks are the hottest thing at the college fair, your Twitter feeds are hopping 24/7. That’s great — almost as good as the growth in applications, donations, and general goodwill these successes are meant to inspire. But what makes these successes possible — and what you’ll remember most — is the process that got you here.
Depending on the project, that process will likely involve between six and 18 months with mStoner. We know from experience that this time will be most productive and trouble-free when you have a clear sense of who is responsible for doing what and when. No matter how much our clients like what we do, they trust us more when they know what’s going on. Trust makes the work better.
Though we adapt our process to your specific project, we usually follow these steps:
Using variations on this process, we can maximize the time spent exploring your goals, targeting a solution, and achieving the results you want. It’s a framework we’ve refined over more than a decade, and it allows us the flexibility to meet the needs of many different clients, with many different objectives.
"mStoner's creative team presented three very different ways to approach the design of our new site. We didn't feel like we received variations on one idea, but three truly different designs that we were able to test with our key stakeholders and potential audiences."
Kelly Chezum, Vice President for External Relations