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mStoner Blog

Social Media A to Z: O is for Oversight

I’ve been blogging recently about strategy for social media. As you write your own communication plan that includes social, consider elements like techniques, policy, editorial, and oversight. Although I can’t promise a post related to…

Categories: Social Media
Susan T. Evans Posted by Susan Evans on 3.30.2012

Strategic and Creative Intake at Webster University

What does the Strategic and Creative Intake process look like at mStoner? After spending a few days on their campus, Susan T. Evans, senior strategist at mStoner, shares why intake is a valuable way to…

Categories: Strategy
mallory wood marketing manager Posted by Mallory Wood on 3.29.2012

Device-iveness: Planning for Devices

Thanks to everyone who attended our free webinar about planning for devices today. Here’s a downloadable version of the slide deck as a pdf. The underlined sources within the deck will take you straight to…

Categories: Uncategorized
Doug Gapinski Strategist Posted by Doug Gapinski on 3.28.2012

Sign up for today’s free webinar on mobile and responsive design

There are only a few spots remaining and a few hours left to sign up for today’s webinar Device-iveness: Delivering a High Fidelity Experience on Desktop Browsers, Tablets, and Phones presented by Doug Gapinski. Register…

mallory wood marketing manager Posted by Mallory Wood on 3.27.2012

There’s nothing like a visit for discovering the essence of your campus.

Before I worked at mStoner, I thought of “intake” as the set of questions you are asked when checking into the hospital. You know, the interview you get from the people in white coats or…

Categories: Strategy
Susan T. Evans Posted by Susan Evans on 3.26.2012

Social Media Strategy: A to Z

Most of us are using social media for communication and were doing it on a shoe string. If you are lucky, you have a social media coordinator on your team. More commonly, the social media…

Categories: Social Media
Susan T. Evans Posted by Susan Evans on 3.23.2012

Good PR Can Be Good for SEO

Recently, Amy Mengel at ReadAbout.me posted a great presentation to EDUniverse. The presentation was about how to take advantage of trends in content personalization and millenials need for affiliation and recognition. She recommends placing individual…

Categories: Uncategorized
Mark Sheehy Creative Director Posted by Mark Sheehy on 3.22.2012

mStoner takes over Higher Ed Live

Last week could have been dubbed “mStoner week” on Higher Ed Live, a live weekly web show network exclusively focused on the world of higher education. I really enjoyed my conversation with Ashley Hennigan on…

Categories: Social Media, Strategy
mallory wood marketing manager Posted by Mallory Wood on 3.21.2012

Device-iveness: Delivering a High Fidelity Experience on Desktop Browsers, Tablets, and Phones

The web is rapidly evolving; tablets and smartphone sales are now outpacing the sale of desktop computers. As the landscape of how people view the web changes, institutions must be ready to serve all types…

mallory wood marketing manager Posted by Mallory Wood on 3.20.2012

Using Navigation to Support Identity

A big part of what we do during a web relaunch is help our clients present what’s unique about their institution to audiences on the web: prospective students, alumni, internal audiences, and the public at…

Categories: Uncategorized
Doug Gapinski Strategist Posted by Doug Gapinski on 3.20.2012