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welcome to college logo

My analysis: Welcome to College

In yesterday’s post I featured a Q&A with the founder of Welcome to College, Justin Bayer. I believe this site, which allows high school students the ability to track their campus visit experiences, has enormous…

mallory wood marketing manager Posted by Mallory Wood on 5.29.2012

A tool for campus visits: Welcome to College

Back in the spring of 2010, when I was working in the Office of Marketing and Communications at Saint Michael’s College, I had the opportunity to meet Justin Bayer. Our conversation was supposed to be…

mallory wood marketing manager Posted by Mallory Wood on 5.28.2012
Screen Shot 2012-05-22 at 1.02.37 PM

Indiana University at #confab12: Creating Emotionally Relevant Content for Higher Education Audiences

Two from Indiana University gave the first of only two higher ed presentations at Confab. Erika Knudson, director of marketing strategy, and Rebecca Salerno, creative director, led a session about how content can be “a…

Susan T. Evans Posted by Susan Evans on 5.22.2012

Make curation part of your digital content strategy.

It’s not enough to have exceptional content. You have to curate. In simple terms, curation is the intentional selection and placement of discrete pieces of content allowing them to appear in particular spots on webpages….

Categories: Content Strategy, Strategy
Susan T. Evans Posted by Susan Evans on 5.22.2012
big things are within reach, nina blanco

Reel Deal Monday: Big Things Are Within Reach, Nina Blanco

Profiling current students is one of the easiest ways to show prospective students the potential opportunities available at your institution. This idea isn’t rocket science, but it can have a big impact. Here is the…

mallory wood marketing manager Posted by Mallory Wood on 5.21.2012
mStoner video webinar

The Anatomy of a Video Shoot

Whether you’re planning a major video project with an outside vendor or want to enhance your own or your staff’s ability to produce video internally, knowing how the pros approach a project can make your…

mallory wood marketing manager Posted by Mallory Wood on 5.14.2012
man at computer

Insanely passionate about Drupal? mStoner’s seeking a Technical Lead

Are you a great communicator and broadly knowledgeable about technology, the web, and social media? Know Drupal inside and out—and passionate about Drupal? Insanely curious? And personally invested in making education stronger? We may have…

Categories: Jobs
Michael_home Posted by Michael Stoner on 5.11.2012

Oh, the Humanity!

Think about some of the world’s most popular web technologies for a minute and notice just how much they enhance the human conversations and relationships. Facebook is a living canvas of our relationships and now…

Fran Zablocki project manager Posted by Fran Zablocki on 5.11.2012
social media in space

ISO … Campaigns That Utilize Social Channels + Other Channels & Got Results

Did you create, or do you know of, a campaign, large or small, that used social media and other channels (online and/or offline) and got results? Would you please let me know? Here’s why I…

Michael_home Posted by Michael Stoner on 5.10.2012
hannon hill user conference

Receive a discount and attend Hannon Hill User Conference

This year mStoner has a handful of discounts to give away for anyone interested in attending the 2012 Hannon Hill User Conference. Where? Atlanta, GA When? Sunday, September 16 through Tuesday, September 18, 2012 If…

Categories: Technology
mallory wood marketing manager Posted by Mallory Wood on 5.9.2012