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mStoner Blog

Is Your CMS an Expert, or Just Pretending to be One?

Ten years or 10,000 hours. In his 2008 book Outliers, that’s the minimum amount of practice Malcolm Gladwell said it takes to become an expert in something. I’ve seen this number quoted regularly as evidence…

Michael_home Posted by Michael Stoner on 7.26.2012
Screen Shot 2012-07-23 at 8.43.41 AM

Students and Social Media

  We work hard to create engaging content and be responsive on social channels. Creating content for Twitter and Facebook is usually an add on to a staff member’s already full plate and the model…

mallory wood marketing manager Posted by Mallory Wood on 7.23.2012

Your parents are people too. (With a little on social + fundraising.)

Earlier this month, I was a general session speaker for the 27th Annual Parent Fundraising Conference. My topic was getting results with social media and the audience included fundraising and communications professionals who are specifically…

Categories: Fundraising, Social Media
Susan T. Evans Posted by Susan Evans on 7.18.2012
SEO Finding a best practice approach

SEO “Best Practices” Webinar Recording Now Available!

And don’t forget to view Mark’s latest blog post where he answers additional follow-up questions.

mallory wood marketing manager Posted by Mallory Wood on 7.16.2012

SEO Webinar Follow-Up: Questions Answered

Thanks to everyone who attended Tuesday’s webinar on SEO Best Practices. We had some questions from the participants that we weren’t able to answer before time ran out, so I’ll address them here. How does…

Categories: Uncategorized
Mark Sheehy Creative Director Posted by Mark Sheehy on 7.13.2012

Content Inventory + Content Audit: Why would you do one without the other?

I don’t know about you but when I look at my Twitter feed these days, I see two topics that just won’t give up: the first is responsive web design and the second is…you guessed…

Categories: Content Strategy
Susan T. Evans Posted by Susan Evans on 7.6.2012
We Are IU

Content Strategy: Indiana University lets students tell the story

Your institution’s students and alumni are the best advertisements. Creating content that turns their achievements into powerful stories will engage both prospective families and alumni. And while you’re at it, why not make that content…

mallory wood marketing manager Posted by Mallory Wood on 7.5.2012