Free Webinar: InteGREAT! Using Social, Web, and Print to Engage Accepted Students

InteGREAT! Using Social, Web, and Print to Engage Accepted Students

Mallory Wood, mStoner’s director of marketing, and Donna Talarico, Elizabethtown College’s director of integrated communications, present a brand new case study on E‑town’s Share Your Moment campaign.

Focusing on the audience has never been more important or more challenging as the mediums for our messages change. Many of us are simply repurposing content verbatim on our site, in print, and on social media. But, to succeed, we need to tailor the type and delivery of content to the platform for it to truly resonate with our followers.

Elizabethtown College transformed its traditional acceptance letter into a unique, tangible-yet-multimedia experience. Donna will share how she and E‑town’s marketing and admissions team joined forces to create a “moment” for accepted students, and then encouraged them to share that moment — right then — on social media. Follow the team through conception to production to delivery — to a near-year full of sharing. Learn why #etown2017 is the College’s most socially active incoming class to date, and see how this project increased yield and built relationships.

When:
Thursday, August 29, at 2:00 p.m. EDT / 1:00 p.m. CDT

Cost and attendance:
Attendance is free; registration required.

Presenters:

Mallory Wood brings five years of marketing, digital, and undergraduate enrollment experience to mStoner. At Saint Michael’s College, Mallory worked in the Office of Admission and the Office of Marketing and Communications. Mallory developed St. Mike’s social media strategy, produced web video, and worked with student ambassadors to engage future students on Facebook, YouTube, Twitter, and other social channels. Mallory  manages mStoner’s marketing and business development activities and oversees EDUniverse.org and HigherEdLive.com. Mallory has presented at a number of conferences including HighEdWeb, Penn State Web Conference, NEACAC, and SUNYCUAD, and has been a guest and a guest host on HigherEdLive.

Donna Talarico is director of integrated communication at Elizabethtown College. Before working in higher education, she was an interactive marketing specialist at a leading eCommerce developer/Internet marketing company and radio promotions director. Before relocating to Lancaster, Pennsylvania, Talarico freelanced for print publications in the Wilkes-Barre/Scranton area for more than a decade. She also is the founder and publisher of Hippocampus Magazine, an online monthly literary magazine dedicated to creative nonfiction.

Questions for Mallory or Donna?

Leave your questions in the comment section below and we’ll be sure to answer them during the webinar.