Register now for this free webinar.
We know that teens are connected, that they love their devices, and that they look at our websites on their smartphones. But does that mean that they want to be texted by a college? Are they creeped out when they’re followed on Facebook or Instagram by an admissions officer? What, exactly, are they looking for on your website: cool images or simple information about your majors?
Using data from surveys of teens engaged in the college search and choice process collected by Chegg and data from enrollment professionals collected by mStoner Inc., we’ll explore where the perspectives of these two groups converge — and where they differ. Then, we’ll discuss how marketers can leverage this knowledge when engaging with this critical audience.
Download the Mythbusting Admissions white paper in preparation for this session.
What You Will Learn:
• What teens consider to be the top sources of information about colleges
• Effective ways to get in touch with teens
• Where to focus your time and energy in marketing to teens
Who Should Attend:
Admissions staff, marketing managers, social media managers
Nitty Gritty Details:
When: Thursday, June 9, at 2:00 p.m. EDT / 11:00 a.m. PDT
This webinar will last approximately 50 minutes with an additional 10 minutes for Q&A.
Cost is free; registration is required. Each registration includes one licensed seat and unlimited access to the slide decks and webinar recordings. When you register, you’ll receive a login code that is unique to you and can be used only once. If you choose to project the webinar to a room full of eager colleagues, all the better! In fact, we hope you do.
Meet the Presenters:
Michael Stoner, co-founder and president, has served hundreds of education institutions on four continents during 30 years as a communicator and consultant. He is recognized as an authority on how institutions can use digital communications, including social media, to effectively reach and engage constituents. Michael has spoken at hundreds of higher ed conferences and workshops and is the editor of “Social Works: How #HigherEd Uses #SocialMedia to Raise Money, Build Awareness, Recruit Students and Get Results.”
Gil Rogers is the director of Enrollment Marketing at Chegg. Before joining Chegg, Gil was the associate director of Admissions and Enrollment Marketing at the University of New Haven (Connecticut), where he and his team produced a period of rapid enrollment growth and efficient outreach that included a balance of traditional methods infused with digital marketing initiatives designed to boost response rate and yield. Gil has been tapped to present at numerous regional and national conferences including the AMA Symposium for the Marketing of Higher Education, ACT Enrollment Planners, Innovations in Admissions, NACAC, and more.