Scheduling a campus visit is common practice. Prospective students and families are regularly using .edu websites to arrange campus tours or sign up for information sessions. It’s an expected part of the college selection process.
Do we make it easy? Not usually.
Often:
Pretending I wanted to visit, I spent some time on a few .edu sites. Here’s what I found:
Clemson made it easy to get there from my laptop. From the Clemson homepage, Visit is in the global nav and Register for a Tour is obvious from the Visit page.
Cornell has an impressive mobile experience — cornell.edu/visit works well and you can quickly get to a calendar with a list of tour times by day.
Paul Smith’s College makes it easy. Finding the visit dates is straightforward and completing the registration form on a phone was simple.
Virginia Tech offers a clear cut way to register for a campus visit. Each step in the path is presented and the experience is a very good one.
In the broadest of terms, we need to do a better job on the user experience for scheduling visits and tours:
Is your college or university offering a great user experience for prospective students and families? I’d love to feature your site’s approach to scheduling campus tours and visits. Use the comments to let me know what you’re up to.