Here are a few ways you can connect with the mStoner team next week at the 2015 Symposium for the Marketing of Higher Education — whether or not you’re actually at the conference!
Attend our session on Enrollment Marketing
Mythbusting Admissions: Where Prospects and Professionals Agree and Disagree on Enrollment Marketing, Messages, and Channels
Track 3: Marketing Intelligence | Chicago Ballroom X, Level 4
11:15 a.m. – noon
We know that teens are connected, that they love their devices, and that they look at our websites on their smartphones. But does that mean that they want to be texted by a college? Are they creeped out when they’re followed on Facebook or Instagram by an admissions officer? What, exactly, are they looking for on your website: cool images or simple information about your majors? How can we be sure that when we reach them on a social channel they pay attention rather than return to more interesting and important messages from their friends? Using data from surveys of teens engaged in the college search and choice process collected by Chegg and data from enrollment professionals collected by mStoner Inc., we’ll explore where the perspectives of these two groups converge — and where they differ. Then, we’ll discuss how marketers can leverage this knowledge in engaging with this critical audience.
Presenters: Michael Stoner, co-founder and president, mStoner, Inc.; Gil Rogers, director of Enrollment Insights, Chegg
Can’t make it?
I’ll Periscope this session from my account, @MalloryWood. How can you tune in?
- Follow me on Periscope to get a live update when the session begins.
- We’ll announce the live stream from @mStonerInc on the #amahighered hashtag.
Visit us at Booth #1 and pick up your website redesign checklist
A successful website redesign requires funding, executive-level support, campuswide buy-in, and the meaningful involvement of faculty, staff, and students. Having launched hundreds of websites, we’re well aware that the hurdles can seem impossibly high.
To help you prepare for your next redesign, we’ve created a handy checklist. We’re debuting this new resource at AMA. Stop by our booth to pick up your copy.
Can’t make it?
We’ll release this resource online in early December. Shoot me an email if you’d like to be notified when the checklist is released.
Stay tuned for our live video coverage
We’re conducting a series of interviews with conference attendees in order to find out:
- What problems or core challenges are you trying to solve at your institution and how is marketing helping address those challenges?
- How is marketing moving your institution forward in new ways? Or ways that it traditionally hasn’t?
- What trends should higher ed marketing pros pay attention to in 2016?
- What topics at the conference are controversial or surprising, and what’s your opinion?
Can’t make it?
Watch for tweets from @mStonerInc on the #amahighered hashtag. We’ll share the video content as soon as it’s ready!
Are you heading to AMA?
We can’t wait to see you!