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Intelligence
Understanding Online Video Viewing by Men and Women

Intelligence

Understanding Online Video Viewing by Men and Women

Apr 11, 2007By Michael Stoner

More men than women watch video online and women are less likely to visit online video destination sites like YouTube. Women do watch news clips (as do men). Here’s a gender breakdown:

A study by Piper Jaffray also found that news appealed to both genders (52.3% of adult men and 48.9% of women). After that, though, differences appeared. Men were more likely to watch amateur videos, music videos and movie previews. Women favored movie previews and then music videos.

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  • Michael Stoner Co-Founder and Co-Owner Was I born a skeptic or did I become one as I watched the hypestorm gather during the dotcom years, recede, and congeal once more as we come to terms with our online, social, mobile world? Whatever. I'm not much interested in cutting edge but what actually works for real people in the real world. Does that make me a bad person?