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mStoner Blog

How to build better major and degree pages

Degrees (or majors) are the core products offered to students by colleges and universities. Before you repeat that statement to your admissions team or to research-producing faculty and get me in trouble, let me clarify…

Doug Gapinski Strategist Posted by Doug Gapinski on 5.11.2013
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The Art and Science of a Hashtag Strategy

File this post under the following: #HashtagStrategy Originally developed by Twitter users as a means to categorize messages, the # symbol has crept from platform to platform to become a universal way of connecting content….

patrick powers mstoner Posted by Patrick Powers on 5.9.2013
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Pondering an Online Event Calendar? Best Make Time for It

It’s not often those working in higher education on the web get a huge vote of confidence for spending time and money on any one particular feature. For those committed to providing accurate calendar information,…

patrick powers mstoner Posted by Patrick Powers on 5.1.2013
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Why Big Data is a Big Deal for Higher Education

Data isn’t sexy. Placed next to Instagram, Pinterest, or the latest social media property, a table of raw data just isn’t going to garner much notice. But just because data isn’t shiny doesn’t mean it…

Fran Zablocki project manager Posted by Fran Zablocki on 4.26.2013
Congruence as a driver in the website redesign process.

Trust that Feeling: Congruence as a Driver of the Website Redesign Process

Happiness is when what you think, what you say, and what you do are in harmony. -Mahatma Gandhi In other words, be congruent. Don’t tell your direct reports to write more descriptive subject lines with…

Posted by Sarah Eva Monroe on 3.20.2013
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Meta Descriptions and SEO: An Often Overlooked Opportunity

It’s easy to get caught up in the specific tactics that influence search engine results pages. There are URL naming structures to consider, keywords to be be added to page titles and the proper prioritization…

patrick powers mstoner Posted by Patrick Powers on 2.19.2013
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They’re Engaged: Tips to help mobile users love your interface

As mStoner’s new senior creative director, many of my future pieces will grapple with design and visual communication. This time around, however, I’m putting on my pivot tabling, behavioral psychology hat. Mobile user behavior is…

Posted by Sarah Eva Monroe on 2.7.2013
Voltaire Santos Miran CEO

I Remember When the Web Was Young

And it wasn’t all that long ago, honestly. My first college-wide and CMS-driven web redesign was Bates College in 2000. More than 75(ish) web projects later, I’m stunned that, as much as aspects of web…

Voltaire Santos Miran CEO Posted by Voltaire Santos Miran on 1.11.2013
Connect Your Own Dots Webinar

Social Media Integration: Post-Webinar Q&A #connectSMdots

Last week, during two webinar presentations of Connect Your Own Dots, more than 132 of us mused about social media integration and best practices. There was some lively back-channel conversation on #connectSMdots and I also…

Susan T. Evans Posted by Susan Evans on 12.9.2012
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Important Lessons Learned in Responsive Web Design

In less than 18 months, mStoner went from never having done a responsive site (a site that adjusts to display optimally on all devices) to having nearly 100% of our sites be responsive. I don’t…

Doug Gapinski Strategist Posted by Doug Gapinski on 11.25.2012