RSS

mStoner Blog

Webinar - Social and SEO

Webinar Recording Available for “How to Use Social Media to Influence SEO”

Social media is great for building community and fostering conversations. Some of social media’s most untapped potential lies in its ability to influence search engine result pages, where two-thirds of all prospective students go to…

patrick powers mstoner Posted by Patrick Powers on 5.21.2013
Washington State University Admissions Site

Admissions Sites: These Caught My Eye

During the past couple of years, I’ve been a judge for CASE, UCDA and CASE District VIII. One of the benefits of serving on judging panels is you get the chance to see some incredible…

Susan T. Evans Posted by Susan Evans on 5.14.2013
hashtag

The Art and Science of a Hashtag Strategy

File this post under the following: #HashtagStrategy Originally developed by Twitter users as a means to categorize messages, the # symbol has crept from platform to platform to become a universal way of connecting content….

patrick powers mstoner Posted by Patrick Powers on 5.9.2013
Congruence as a driver in the website redesign process.

Trust that Feeling: Congruence as a Driver of the Website Redesign Process

Happiness is when what you think, what you say, and what you do are in harmony. -Mahatma Gandhi In other words, be congruent. Don’t tell your direct reports to write more descriptive subject lines with…

Posted by Sarah Eva Monroe on 3.20.2013
elon

Meta Descriptions and SEO: An Often Overlooked Opportunity

It’s easy to get caught up in the specific tactics that influence search engine results pages. There are URL naming structures to consider, keywords to be be added to page titles and the proper prioritization…

patrick powers mstoner Posted by Patrick Powers on 2.19.2013
ford the river

We’re Fording the Social Media Channel. Again.

We couldn’t believe we completely sold out our webinar this afternoon. It was an exciting to know that so many people are paying attention to their social media strategy. But that also meant some of…

Categories: Marketing & Branding
mallory wood marketing manager Posted by Mallory Wood on 1.24.2013
Voltaire Santos Miran CEO

I Remember When the Web Was Young

And it wasn’t all that long ago, honestly. My first college-wide and CMS-driven web redesign was Bates College in 2000. More than 75(ish) web projects later, I’m stunned that, as much as aspects of web…

Voltaire Santos Miran CEO Posted by Voltaire Santos Miran on 1.11.2013
steal ideas

Reel Deal Monday: Study, Steal, and Don’t Be Afraid

The final post in a series about how to produce good video on a budget. Study and steal Whether you call it theft or homage, much great art has been made by creative people appropriating and adapting…

Mark Sheehy Creative Director Posted by Mark Sheehy on 12.17.2012
video shoot

Reel Deal Monday: Video Archive and Education

Fourth in a series about how to produce good video on a budget. Keep a video archive. One of the biggest challenges in video production is having enough B-roll. This is the supplementary footage that illustrates what…

Mark Sheehy Creative Director Posted by Mark Sheehy on 12.10.2012
Connect Your Own Dots Webinar

Social Media Integration: Post-Webinar Q&A #connectSMdots

Last week, during two webinar presentations of Connect Your Own Dots, more than 132 of us mused about social media integration and best practices. There was some lively back-channel conversation on #connectSMdots and I also…

Susan T. Evans Posted by Susan Evans on 12.9.2012