RSS

mStoner Blog

hashtag

The Art and Science of a Hashtag Strategy

File this post under the following: #HashtagStrategy Originally developed by Twitter users as a means to categorize messages, the # symbol has crept from platform to platform to become a universal way of connecting content….

patrick powers mstoner Posted by Patrick Powers on 5.9.2013
iStock_000016987294Small

Why Big Data is a Big Deal for Higher Education

Data isn’t sexy. Placed next to Instagram, Pinterest, or the latest social media property, a table of raw data just isn’t going to garner much notice. But just because data isn’t shiny doesn’t mean it…

Fran Zablocki project manager Posted by Fran Zablocki on 4.26.2013
M logo

Slides Available from Our #casesmc Presentations

We really enjoyed all the great knowledge-sharing and learning that took place at CASE Social Media and Community 2013 last week. In that spirit, we wanted to share the slides from our mStoner team members’…

Categories: Social Media
Posted by Gareth Henderson on 4.24.2013
SEO

Free Webinar: How to Use Social Media to Influence SEO

Session Description Social media is great for building community and fostering conversations. Some of social media’s most untapped potential lies in its ability to influence search engine result pages, where two-thirds of all prospective students…

Categories: Social Media
mallory wood marketing manager Posted by Mallory Wood on 4.23.2013
PreviewScreenSnapz001

Resources for 2013 Research in Social Media & Advancement

  I’m delighted to share more details on the 2013 Social Media and Advancement research that we conducted with CASE and Huron Consulting. Cheryl Slover-Linett and I did a presentation at the CASE Social Media…

Categories: Social Media
Michael_home Posted by Michael Stoner on 4.18.2013
social media in space

Today on EDUniverse: Live Blogging from #casesmc

As the 2013 CASE Social Media conference continues today, mStoner will be live blogging from the event on EDUniverse. Several of our mStoner team members are involved in this year’s conference, including Patrick Powers, conference…

Categories: Social Media
Posted by Gareth Henderson on 4.18.2013
iStock_000019273490Small

Social Media Being Used for Fundraising & Stewardship, Survey Tells Us

Schools, colleges and universities worldwide are increasingly using social media in campaigns to raise funds and steward current and potential donors, and to connect more often with current students, prospective students, parents, and faculty and…

Categories: Social Media
Michael_home Posted by Michael Stoner on 4.16.2013
social media in space

Free Webinar: Secrets to a More Social Admissions Decision Day

Session Description Mallory Wood, mStoner’s director of marketing, and Bruce Floyd, University of Florida’s social media specialist, present a brand new case study on the concept and execution of #UF17. The University of Florida took advantage…

Categories: Social Media, Strategy
mallory wood marketing manager Posted by Mallory Wood on 3.1.2013
iStock_000017254373Small

On Small Teams and Facebook

Let’s get real. The fact is we don’t all have social media managers. Smaller institutions often have a very limited staff for communications. So, what to do when you are part of a small team…

Categories: Social Media
Susan T. Evans Posted by Susan Evans on 2.28.2013
cover for Social W0rks

It’s Official: Our Book, Social Works, Is Released Today

Today’s a big day for us at mStoner. It marks the official release of the (print) edition of our book, Social Works: How #HigherEd Uses #SocialMedia to Raise Money, Build Awareness, Recruit Students and Get…

Categories: Social Media
Michael_home Posted by Michael Stoner on 2.25.2013