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mStoner Blog

How to build better major and degree pages

Degrees (or majors) are the core products offered to students by colleges and universities. Before you repeat that statement to your admissions team or to research-producing faculty and get me in trouble, let me clarify…

Doug Gapinski Strategist Posted by Doug Gapinski on 5.11.2013
hashtag

The Art and Science of a Hashtag Strategy

File this post under the following: #HashtagStrategy Originally developed by Twitter users as a means to categorize messages, the # symbol has crept from platform to platform to become a universal way of connecting content….

patrick powers mstoner Posted by Patrick Powers on 5.9.2013
Puzzle Pieces

Let’s talk about web strategy for graduate and professional schools.

Determining the primary audience for a website is easy for some, requires discussion for many, and is never decided for a few. The truth is, even when we unequivocally state that the primary audience for…

Categories: Strategy, Uncategorized
Susan T. Evans Posted by Susan Evans on 5.3.2013
iStock_000019097347Small

Measuring Success for a .edu Relaunch

Take a look at the goals for your web relaunch (or for your last web relaunch), and peel away the formal language. Do the goals look something like this? our site looks old-ish and needs…

Doug Gapinski Strategist Posted by Doug Gapinski on 4.17.2013
Rutgers Find a Program

Web Strategy for Graduate Schools Part 2: A Potpourri of School of Education Websites

To continue our series on graduate school web strategy, I visited the websites of 15 schools of education. Similar to the approach I used for writing a post about schools of business and law, I…

Categories: Strategy
Susan T. Evans Posted by Susan Evans on 4.12.2013
Crumpled question marks heap

What is a strategist?

When I introduce myself to new people, I usually get asked what company I work for. Outside of higher education, these introductions often involve explaining the company name mStoner, especially since I live in the…

Categories: Strategy
Doug Gapinski Strategist Posted by Doug Gapinski on 4.10.2013
strategy

Webinar Recording Available for “Strategy Leads to Success”

In case you missed it, we recorded our recent webinar, Inspired by the Cheshire Cat: Strategy leads to success. We all want exceptional communications for our campuses, right? The fact is, if you want to…

Categories: Strategy
Susan T. Evans Posted by Susan Evans on 4.9.2013
Eggs in a nest.

University = Schools and Colleges. Why do they want to be different?

I have to be honest. When I think about websites of graduate schools, the first thing that usually comes to my mind is the expected struggle around “looking different” from the university site. Most of…

Categories: Design, Strategy
Susan T. Evans Posted by Susan Evans on 4.8.2013
Congruence as a driver in the website redesign process.

Trust that Feeling: Congruence as a Driver of the Website Redesign Process

Happiness is when what you think, what you say, and what you do are in harmony. -Mahatma Gandhi In other words, be congruent. Don’t tell your direct reports to write more descriptive subject lines with…

Posted by Sarah Eva Monroe on 3.20.2013
Higher Ed Solo

Dedicated to the “Higher Ed Solo”

Recently we’ve focused on writing content for those higher education professionals working in small teams. We recognize that your institution’s demand for new web work is insatiable — across the campus, people constantly ask for new…

Categories: Strategy
mallory wood marketing manager Posted by Mallory Wood on 3.15.2013