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Intelligence
Guidelines for online engagement

Intelligence

Guidelines for online engagement

Dec 05, 2005By Michael Stoner

Alexandra Samuel, a blogger and consultant on online engagement, offers ten guidelines for online engagement that are both sensible and succinct. Here’s the synopsis—though you’ll want to read her complete post for explanations of some of these points:

1. Keep your goal visible.
2. Keep your rules visible.
3. Use moderation effectively—and sparingly.
4. Open a parking lot.
5. Create an alternative channel for free-form input.
6. Offer outside spaces for outside discussion.
7. Try and try again.
8. Be a role model.
9. Reframe off-topic comments.
10. Redefine “on topic.”


  • Michael Stoner Co-Founder and Co-Owner Was I born a skeptic or did I become one as I watched the hypestorm gather during the dotcom years, recede, and congeal once more as we come to terms with our online, social, mobile world? Whatever. I'm not much interested in cutting edge but what actually works for real people in the real world. Does that make me a bad person?