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Intelligence
Scott (Intuit) Cook on innovation

Intelligence

Scott (Intuit) Cook on innovation

Jun 18, 2003By Michael Stoner

A quote from a recent talk that Cook gave to a group of accountants:

To achieve game-changing innovations, he said, a company must upset expected beliefs, overcome its own ingrained beliefs, listen and learn from customers, customize its offerings and team up with experts.”

He goes on to say that when Pierre Omidyar founded eBay, he built an empty store and spent hours on bulletin boards listening to feedback, and built that feedback into his software. How often do we really seriously listen our our audiences—alumni, prospective students, etc.” Intuit employees talk to 50,000 customers a year!

Read the (all-too-short) report: Intuit founder sings praises of innovations.


  • Michael Stoner Co-Founder and Co-Owner Was I born a skeptic or did I become one as I watched the hypestorm gather during the dotcom years, recede, and congeal once more as we come to terms with our online, social, mobile world? Whatever. I'm not much interested in cutting edge but what actually works for real people in the real world. Does that make me a bad person?