Had a really good conversation today with the student affairs office of one of our clients. At the end of it, one of the team members mentioned to me that I’d talked a few times about the work that we’d done for a large, public university out east and how they were definitely not like that place. Point very well taken, and shame on me for not being more sensitive in conversation to those differences. Indeed, we do find students are different-sometimes vastly so-from institution to institution, and part of the wonder of the web is the ability to convey those differences effectively.
Got me to thinking what things might stay the same. And I think I can say in good conscience from what I’ve seen that:
Makes ease of navigation, clear nomenclature, and intuitive site structure essential, no? How quickly the days of aiming for internet eye candy have passed …
Voltaire Santos Miran EVP, Web Strategy I've developed and implemented communication strategies in education for more than 20 years now. I think my team at mStoner is the smartest, funniest, and coolest group of colleagues ever, and I can't imagine being anywhere else. Except Barcelona. Or Paris. Or Istanbul. To quote Isak Dinesen, "the cure for everything is salt ... tears, sweat, and the sea."