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Admit or Die: Addressing Admissions Decision Factors on Higher Education Websites
Debt burdens, the amenities “arms race,” and technology are all changing the admissions landscape for colleges and universities. The annual cost of attending college at four-year institutions has risen three times faster than the rate of inflation. Many institutions are fighting harder than ever before for admissions growth.
Is your web site communicating the vital information for decision-making, and are you following usability practices that will lead to conversions?
This session will focus on:
- Programs, rankings, location, and costs – how the best .edu websites are presenting this information.
- Content and features that help demonstrate the value of education at specific institutions.
When:
Wednesday, May 14, at 2:00 p.m. EDT / 1:00 p.m. CDT
Cost and Attendance:
Attendance is free; registration required.
Presenter:
Doug Gapinski is a strategist at mStoner and a UX generalist that brings a broad skill set to projects. He writes strategist recommendations, creates information architecture, builds and tests prototypes, and is a designer. Doug also produces web shows for the higher education community at HigherEdLive.com. Prior to his time at mStoner, Doug worked on design and advertising projects for Sears, Kenmore, Lexmark, and the Obama Campaign.
Questions?
Leave your questions in the comment section below and we’ll be sure to answer them during the webinar.