What a week! It’s impossible to highlight all of the meaningful, memorable, and hilarious moments that took place at HighEdWeb 2012, but here’s a few of my favorites:

  • Doing the chicken dance in the streets of Milwaukee with 20 other higher ed professionals.
  • Choosing between 10 sessions focused on responsive web design. As Erik Runyon pointed out, this was 10 more sessions to choose from than last year. Oh, how the web is changing!
  • Participating in (or do I mean leading?) a late night Tom Petty sing-a-long in the upper lobby of the Hilton.
  • Deciding to become a “serial skiller” with Adam Savage and being reminded that “The only experiment that is a failure is one that results in no data.” See a storify of his keynote on Link.
  • Eating a lot of cheese curds!
  • Learning about four very awesome HighEdWeb 2013 regionals. Florida, Western Massachusetts, Michigan, and Arkansas will not know what hit them!

This year the mStoner team co-presented with some seriously smart higher ed pros. Below you’ll find links to our slide decks and a short description of the sessions. If you have any questions, reach out to us on twitter or leave a comment.


Co-presented by Mallory Wood (mStoner) and Ma’ayan Plaut (Oberlin College)
Managing social media can be a very time consuming process if you don’t have the right strategies in place. For many higher ed professionals, the management of department or institutional social media properties is an add-on to an already full plate. We’ll show you that you don’t have to add hours to your day to effectively manage your new social media responsibilities.


Co-presented by Doug Gapinski (mStoner) and Dave Olsen (West Virginia University)
We’re entering a new era where an increasing number of devices with wildly divergent features — including phones, tablets, game consoles, and TVs — are connected to the Internet. As the way people access the Internet changes, there is an urgent need to rethink how we use the web to communicate. This doesn’t mean creating separate solutions for each device but rather preparing our existing content to meet this increasingly unpredictable future.


Co-presented by Fran Zablocki (mStoner) and Colleen Brennan-Barry (Monroe Community College)
The client/vendor relationship can be both a blessing and a challenge — and is as important as the rapport you have with colleagues around campus. Together you can partner for some great success … as long as you both have established strong working expectations, processes and frameworks (and even perhaps a little bit of friendship) along the way. This session will highlight tips and tactics for keeping that relationship as mutually beneficial as possible so that you can complete projects that both sides are proud of!

Other conference presenters are uploading their slides to EDUniverse. Here are three of my favorite sessions:

  1. All in the Game presented by Joel Goodman
  2. There’s Life Beyond the Four Year University presented by Tonya Oaks Smith
  3. Mobile is so 2011 presented by Brett Pollack

Kudos to the conference organizers for making HighEdWeb 2012 the best yet!

Mallory Wood

AUTHOR - Mallory Wood

I ride the line between ESTJ and ISTJ. What does that mean for mStoner, besides entertaining colleagues with my wit and charm? I'm a problem-solver and enjoy working through our potential client's challenges to identify solutions and how a partnership with mStoner will bring value. Find me on

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