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What’s your strategy for content strategy? (Putting one toe in the water.)

mallory wood marketing manager Posted by Mallory Wood on 6.14.2012

Kristina Halvorson tells us what it is, “a repeatable system that defines the entire editorial content development process for a website development project.”

But then what? What’s your strategy for content strategy when your .edu website includes thousands upon thousands of pages? Oh, and you’re a web team of one, or maybe two, or at the most three. What can you take away from the practice of content strategy that is realistic and doable? And, how can you explain what all this means to your campus?

Let’s talk about it. Join Susan Evans, Senior Strategist for more about a practical beginning for your content strategy.

When:
Thursday, June 28 at 2:00PM ET

Cost and attendance:
Cost is free. Attendance requires registration.

 

We can help:
Email Me if you are interested in having mStoner address your content strategy needs.