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Intelligence
Design, the new insight?

Intelligence

Design, the new insight?

May 02, 2005By Voltaire Santos Miran

Over my RSS today came an articles from Fast Company about the way in which we’ve become a design economy in which visual elegance has become a critical competitive advantage (check it out at http://www.fastcompany.com/magazine/93/design.html) While I agree that the project-based design model has a lot of merit and can teach us about innovation and creativity, my knee-jerk reaction to the article isn’t so sanguine. The problem with taking a solely design-centered approach is that oftentimes that framework allows clients and consultants to think that the problem starts and ends with the visual challenges. And at least in our industry, the main challenge is information—information collection, information management, information distribution. Design process definitely has its place…but further down the chain than the article might make one think.


  • Voltaire Santos Miran EVP, Web Strategy I've developed and implemented communication strategies in education for more than 20 years now. I think my team at mStoner is the smartest, funniest, and coolest group of colleagues ever, and I can't imagine being anywhere else. Except Barcelona. Or Paris. Or Istanbul. To quote Isak Dinesen, "the cure for everything is salt ... tears, sweat, and the sea."