Dr. Nielsen said,
“Web users have always been ruthless and now are even more so ….”
“People want sites to get to the point, they have very little patience,” he said.
“I do not think sites appreciate that yet,” he added. “They still feel that their site is interesting and special and people will be happy about what they are throwing at them.”
According to Nielsen’s research, about 25 percent of people visit a home page and then link deeper into a site. The rest-75 percent-get what they want by searching and linking directly to what they want. Search engines, Nielsen says, rule the web.
This means that search engine optimization and internal search are more important than ever, of course. It also means that optimizing your site for “shopping” is very important. Once they’ve found something on your site, some visitors will want to learn more. Make sure that they can get around your site easily by pointing and clicking, as well as by search.
Michael Stoner Co-Founder and Co-Owner Was I born a skeptic or did I become one as I watched the hypestorm gather during the dotcom years, recede, and congeal once more as we come to terms with our online, social, mobile world? Whatever. I'm not much interested in cutting edge but what actually works for real people in the real world. Does that make me a bad person?