Worcester Polytechnic Institute: Director, Web Strategy and Operations

Reporting to the Vice President of Marketing and Communications, you will lead a vibrant community of designers, technologists, multimedia specialists, authors and administrators who make up the WPI Team, as well as Web authors distributed around the WPI community. As the leader of this Team and as a thought leader on campus, you will partner with faculty, administrators, and students to create and operate an outstanding WPI Web presence. You will act as the chief evangelist promoting appropriate methods of messaging, communication and community building based on a deep understanding of WPI and the Web.

Leveraging your deep Web technology understanding, you will select and implement sound and sustainable technologies that enable WPI to employ a flexible yet robust Web environment. You will work collaboratively across the campus leveraging activities and opportunities that can be effectively translated onto the WPI Web footprint. You will also partner with external resources, extending WPI’s capacity for Web development, ensuring consistent standards and levels of quality.

Using your leadership and domain expertise you will guide your team and the WPI community to achieve outstanding results. You will foster a sense of entrepreneurial risk taking, develop strong relationships across the community and work closely with the Vice President to develop and implement a strategy and operational plan that ensures the success of the Team and WPI Web.

The WPI Web Team is an integrated organization focused on creative and operational support of the existing Web site, development of enhanced features, and strategic planning for medium and longer term improvements. The team’s responsibilities include: product management, project management, graphic and multimedia design, content writing and editing, user experience, information architecture, software/web applications development and administration, quality assurance, web content management administration, end-user support and training, and vendor selection and management.

Requirements: Success as the Director, Web Strategy and Operations requires a strong commitment to leadership, creativity, team work and communication. As a key member of the Marketing and Communications management team you must be able to provide a clear vision, be a strong motivator, and provide operational direction to a dynamic and creative team. You must be able to build strong community-wide relationships and be viewed as a trusted partner who is an expert in the fields of Web technology, Web user experience, and Web communications. You must possess outstanding project and portfolio planning capabilities and the proven experience to guide teams through fast paced projects delivering on-time, on-budget, and on-quality.

In addition to outstanding communication skills, you must have a deep understanding of the needs and opportunities at the nexus of marketing and technology and be able to translate these into appropriate strategies and actions for the WPI community. Hands-on experience and/or a solid understanding of web design and development, information architecture, multimedia production, and web content management are essential. Prior experience in a higher education is strongly preferred and specific experience with RedDot CMS is a strong plus. You must have 5–7 years of experience leading teams of technologists, designers, writers, and multi-media producers. You must have a track record of delivering strong results and delighting internal partners.

You must be committed to the career and professional development of team members and adept at managing individual and team performance. You must be a keen evaluator of potential, and a flexible leader capable of motivating through a diverse set of motivational and management skills. A bachelor’s degree is required and a master’s degree is preferred.

Salary Range: $80,000 – $95,000

Apply online: WPI’s HR website