Next month, I’ll attend the AMA Symposium for the Marketing of Higher Education for a second time. The AMA (American Marketing Association) annually hosts a conference geared to marketing professionals in colleges and universities. The theme of the conference this year is “Focusing on what matters most!”
mStoner is a partner organization and sponsor of the AMA Symposium. And, Michael Stoner and I will lead an advanced marketing session entitled, Developing a Content Strategy to Support Brand EDU.
In case you aren’t familiar with the AMA Symposium, the website offers these highlights:
The Higher Ed Live Conference Preview
Last week, I hosted Higher Ed Live for a preview about the AMA Symposium. Joined by my colleague Deb Maue; Quinn Meyer, AMA program manager for the 2013 Symposium for the Marketing of Higher Education; and Jason Simon, executive director of marketing communications for the University of California system, we had a lively chat about the event. Watch the October 3rd Higher Ed Live episode.
The Nitty Gritty