Catch us in Milwaukee!
Heading to Milwaukee for the sold out HighEdWeb conference next week? We’ve got an #heweb12 column set up on Tweetdeck and squeal every time the HighEdWeb committee sends out an email update. Needless to say, we can’t wait!
Next week you can find four of our team members roaming the Hilton Milwaukee Downtown. We hope you’ll say hello and consider attending our presentations.
Fording the Social Media Channel
to be co-presented by Ma’ayan Plaut, Social Media Coordinator at Oberlin College, and Mallory Wood, Director of Marketing at mStoner, on Monday at 4:15 PM in the Marketing, Content, and Social Strategy Track.
Do you manage your institution’s social media presence? Ever wished you could clone yourself in order to get through your to-do list? Have you even considered stealing Hermione’s Time-Turner necklace? If so, this session is for you.
Managing social media can be a very time consuming process if you don’t have the right strategies in place. For many marketers, admission counselors and alumni-relations officers, the management of department or institutional social media properties is an add-on to an already full plate. We’ll show you that you don’t have to add hours to your day to effectively manage your new social media responsibilities.
Sharing case studies and best practices from the industry, this session will help you increase your day-to-day efficiency, develop a social media content strategy at your institution and determine which tools to focus on based on your goals and resources.
Everything You Know is Not Quite Right Anymore: Rethinking Best Practices to Respond to the Future
to be co-presented by Dave Olsen, Professional Technologist at West Virginia University, and Doug Gapinski, Strategist at mStoner, on Monday at 9:30 AM in the Usability, Accessibility and Design Track.
We’re entering a new era where an increasing number of devices with wildly divergent features — including phones, tablets, game consoles, and TVs — are connected to the Internet. As the way people access the Internet changes, there is an urgent need to rethink how we use the web to communicate. This doesn’t mean creating separate solutions for each device but rather preparing our existing content to meet this increasingly unpredictable future. Dave Olsen and Doug Gapinski will share and examine examples that show how responsive design will help institutions rethink and adjust for the future-friendly web.
The Care and Feeding of Your Vendor
to be co-presented by Colleen Brennan Barry, Assistant Director of College & Community Relations at Monroe Community College, and Fran Zablocki, Strategist at mStoner, on Tuesday at 8:30 AM in the Management and Professional Development Track.
The client/vendor relationship can be both a blessing and a challenge — and is as important as the rapport you have with colleagues around campus. Together you can partner for some great success … as long as you both have established strong working expectations, processes and frameworks (and even perhaps a little bit of friendship) along the way. This session will highlight tips and tactics for keeping that relationship as mutually beneficial as possible so that you can complete projects that both sides are proud of! Colleen and Fran have years of experience working in higher education, and have worked together and on their own with numerous third party companies, from full-service mega-agencies to niche-market contractors – they’ve even won some awards in the process! Fran now works on ‘the other side’ for a consulting company, so expect a discussion that covers the topic from both sides’ perspectives.
If you can’t make it to HighEdWeb this year, you don’t have to miss out! Check the mStoner blog next week for our slide decks.