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Intelligence
Higher Ed Branding Doesn’t Have to be Difficult (Download our new white paper.)

Intelligence

Higher Ed Branding Doesn’t Have to be Difficult (Download our new white paper.)

Dec 01, 2014By mStoner Staff

Ask any brand manager about the challenges of brand development, and they’ll give you lots of reasons why brand development in their industry or category is exceptionally difficult.

But we know that higher education provides some unique challenges that do make the development and implementation of a brand a complex process.

What are they? First and foremost, because most higher ed brands have been around for a long time, most of the brand value comes from experience, and not from marketing campaigns. Second, higher ed institutions interact with many different audiences who not only want many different things, but who also experience the brand in many different ways. Third, developing and implementing a new brand positioning usually involves getting many leaders across campus — each of whom has a unique perspective – to agree to the new brand strategy.

That said, developing and implementing a brand on a higher ed campus is not impossible. By understanding the unique dynamics — and the potential pitfalls that can arise — you can create a process that ensures that you get buy-in to a compelling brand positioning that will capture the unique story of your institution.

Want to learn more? We’ve just published a white paper that explores the unique challenges of higher education branding and gives you strategies for dealing with the most common hurdles.

Download the guide to defining your higher ed brand.