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Intelligence
The Fourth Brand Element: Elevator Pitch

Intelligence

The Fourth Brand Element: Elevator Pitch

Jul 14, 2015By Mallory Willsea

The last of four elements of higher education brand strategy is the elevator pitch.

Your elevator pitch, also known as elevator points, gives people a language to use in those short moments when they have to talk about the brand to each other internally or externally in conversation. Learn more and see examples in this short video.

Learn more about the other brand elements: brand essencebrand positioning and brand attributes.