Recipes for Success: Independent schools break the mold when it comes to social media

My article “Recipes for Success: Independent schools break the mold when it comes to social media,” appears in the print edition of January’s CASE Currents and on CASE’s website [though a login is required to read it].

Here are some key takeaways:

• • Because of their small scale and relative lack of bureaucracy, it’s often easier for schools to experiment with social media.

• Aside from embrace of social media-with some encouraging results at places like Baylor School and Beaver Country Day School-there’s some really innovative work going on. Northfield Mount Hermon has merged social media feeds into its website and Worcester Academy’s mashup brings the voices of many members of the school to WAMash.</li.

CASE has generously given us permission to distribute a reprint of “Recipes for Success.” [Thank you, Currents staff!]

And I wrote up interview notes from some of the people I talked to as a series of case studies:

• • Baylor School, Small Staff, Smart Choices Yield Social Media Success So Far for Baylor School

• • Beaver Country Day School, Social Media in Action at Beaver Country Day School

• • Northfield Mount Hermon School, Northfield Mount Hermon: Social Media Done Right

• • Proctor Academy, Innovator: Chuck Will, The Longest-Running Blogger in Education?

• • Worcester Academy, Living Institutional Life Online at Worcester Academy