We work hard to create engaging content and be responsive on social channels. Creating content for Twitter and Facebook is usually an add on to a staff member’s already full plate and the model of stretching current staff to manage social media won’t work for the long haul. Absent funding for more positions, what do you do?
Enter your secret weapon: Students. The key is to harness their eagerness and stories so you wind up with authentic content and real time interactions. But, how? This presentation was given to a group of Penn State University staff members who are looking to develop a student social media team for their College.