The Corporate Blogging Book offers plenty of practical advice

Debbie Weil’s The Corporate Blogging Book: Absolutely Everything You Need to Know to Get It Right offers a concise and compelling case for what organizations get out of corporate blogs. I’ve looked at a number of books about blogging and this one wins, hands-down, for offering a thorough explanation of the hows and whys of blogging. Of course, there’s a blog for the book. Weil’s own blog contains some great resources for bloggers and writers in general. Order here: The Corporate Blogging Book.

Weil offers short case studies of how corporations are using blogs to speak directly to customers, the media, and even internal audiences and lays out the whys of blogging. What’s the point of blogging? It’s blog or be blogged, Weil says, observing that just having a blog says something about an organization’s willingness to be proactive in communications, laying the foundation for a forward-thinking strategy.

The book is filled with practical tips and advice and includes a chapter on ROB—return on blog. Weil makes the point in this chapter that some bloggers can see a real return from their blogging, though the metrics aren’t all as quantifiable as some would probably like.

This is a good book to share with a CEO who’s toying with the idea of blogging. Or a senior-level executive who’s asking why a blog is a good idea for your organization. I found it inspirational, in fact: it’s encouraged me to think more about mStoner’s own blog and helped me renew my commitment to posting in this blog.