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Intelligence
Top Higher Education Marketing Conferences in 2016

Intelligence

Top Higher Education Marketing Conferences in 2016

Jun 29, 2016By mStoner Staff

Who doesn’t love a good conference? From learning new tools and techniques to listening to inspiring keynotes and networking with other passionate professionals, attending conferences can offer incredible opportunities. We have picked five of the top conferences in the higher education industry to help you grow your career and bring success to your team. Mark your calendar!

CASE Summit for Leaders in Advancement

When: July 17 — 19, 2016
Where: New York, New York
About: This annual conference of senior-level advancement professionals offers a unique chance to come together to engage in valuable discussions about the issues affecting the future of advancement in higher education. The summit provides access to the insider perspectives on such timely topics as public perception of higher education, internationalization, and leadership. The conference offers five key sessions offering new perspectives, four executive education sessions filled with insights from top graduate school faculty, content produced by the leadership committee, and networking opportunities with senior advancement peers.
Attend Our Session: Michael Stoner, co-founder and president, and Deborah Maue, vice president for strategic marketing and communications at Columbia College Chicago, will discuss how to hire, organize, and staff your institution’s marketing team. Figuring out how to build an effective marketing organization is a real challenge in today’s competitive environment. Drawing on research and in-depth case studies, we’ll focus on key questions for any institution’s journey to marketing. This will be a highly interactive session, with opportunity for the audience to engage with the presenters. Find out more about this session.

HighEdWeb

When: Oct. 16 — 19, 2016
Where: Memphis, Tennessee
About: Created by and for higher education web professionals, HighEdWeb offers top-quality presentations, speakers, and events. The focus of the conference is to provide valuable professional development experience for attendees to explore the unique web issues facing higher education institutions.
Attend Our Session: Fran Zablocki, strategist at mStoner, will share best practices for using facility expertise as a critical marketing content pool to raise the prominence of your institution. Attendees will learn marketing strategy and ideas to leverage faculty expertise on academic program pages and throughout your website, best practice examples of faculty content and marketing done well, tactics to establish sound faculty content management and governance, and more. Find out more about this session.

edUI 2016

When: Oct. 24 — 26, 2016
Where: Charlottesville, Virginia
About: For web professionals, edUi provides professional development in user interface and user experience design, focusing on overcoming the challenges unique to higher education. The conference will be full of workshops, inspirational keynotes, helpful sessions, events, networking opportunities, and more.
Attend Our Session: Joel Pattison, director of strategy at mStoner, will explore the role of UX designers in education institutions in 2016. Attendees will learn how to establish the right framework for feedback, shepherd great UX through consensus decision making and committees, talk to your institution’s senior leadership about UX, and build a great UX team. Find out more about our session!

Confab Higher Ed

When: Nov. 14 — 16, 2016
Where: Philadelphia, Pennsylvania
About: Organized by Brian Traffic, Confab Higher Ed (ConfabEdu) focuses on content strategy. The event will teach you to create, deliver, and manager content that is significant, adaptive, and measurable.
Attend Our Session: Ashley Budd, co-producer on Higher Ed Live and assistant director for digital innovation for alumni affairs at Cornell University, will discuss the elements of strong marketing and engagement campaigns. Attendees will learn how to design a campaign roadmap that supports collaboration and guides content strategy. Find out more about this session.

AMA Symposium for the Marketing of Higher Education

When: Dec. 4 — 7, 2016
Where: Orlando, Florida
About: The largest conference in higher education, the AMA Symposium conference will explore the challenges and trends shaping marketing in higher education. Keynote speakers will discuss new strategies to help differentiate, fundraise, and recruit.
Attend Our Session: Michael Stoner, co-founder and president, and Gil Rogers, director of enrollment insights for Chegg, will discuss what prospects value (and don’t value) about higher education websites. New research reveals the truth about what college-going teens look for on .edu websites, what content is most important to them — and when. Think you know? Find out if you (and other college marketers) are right during this presentation.