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Intelligence
Wikis Are the New Message Boards?

Intelligence

Wikis Are the New Message Boards?

Feb 08, 2007By Michael Stoner

Commercial marketers are experimenting with using wikis to obtain consumer input. For example:

EBay has used wikis in its customer-support section, letting users collaboratively write answers to frequently asked questions. The NBA’s Dallas Mavericks announced a plan to let fans wiki every game using the same software as Wikipedia. And T‑Mobile launched a Sidekick wiki that has produced collaboratively written pieces including tips on how to pimp out the inside of the phone and a wish list of improvements the community would like to see. 

T‑Mobile said the wiki is a forum where the Sidekick’s biggest fans can tell others how to get more out of the product and relay information that isn’t necessarily T‑Mobile-related, such as how to create ringtones and find the best wallpaper. A T‑Mobile spokesman said the company won’t edit out negative feedback on the product, since that is valuable as well.

More here.


  • Michael Stoner Co-Founder and Co-Owner Was I born a skeptic or did I become one as I watched the hypestorm gather during the dotcom years, recede, and congeal once more as we come to terms with our online, social, mobile world? Whatever. I'm not much interested in cutting edge but what actually works for real people in the real world. Does that make me a bad person?