Wikis Are the New Message Boards?
Commercial marketers are experimenting with using wikis to obtain consumer input. For example:
EBay has used wikis in its customer-support section, letting users collaboratively write answers to frequently asked questions. The NBA’s Dallas Mavericks announced a plan to let fans wiki every game using the same software as Wikipedia. And T-Mobile launched a Sidekick wiki that has produced collaboratively written pieces including tips on how to pimp out the inside of the phone and a wish list of improvements the community would like to see.
T-Mobile said the wiki is a forum where the Sidekick’s biggest fans can tell others how to get more out of the product and relay information that isn’t necessarily T-Mobile-related, such as how to create ringtones and find the best wallpaper. A T-Mobile spokesman said the company won’t edit out negative feedback on the product, since that is valuable as well.