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Intelligence
Free Webinar: Connect Your Own Dots: Social Media Integration as a Best Practice for Marketing and Communications

Intelligence

Free Webinar: Connect Your Own Dots: Social Media Integration as a Best Practice for Marketing and Communications

Nov 07, 2012By mStoner Staff

Register Now

Join mStoner senior strategist, Susan T. Evans, for a webinar about social media as a tool within your marketing and communications toolbox. Your audiences experience your brand and hear from you through an ever growing list of social media channels; but you can’t expect them to connect the dots. Instead, you need to develop an institutional plan that will allow you to stay on message across multiple digital channels like social media aggregators, websites, editorial calendars, and social media campaigns.

Remember, a social media strategy isolated from your broader communication/marketing strategy is a risk. This webinar will include specific suggestions and demonstrate best practices through case studies from educational institutions. If you are a marketing and communications professional, you’ll want to tune in!

When:
Tuesday, December 4 at 2:00PM ET SOLD OUT!!!

Thursday, December 6 at 2:00PM ET

Cost and attendance:
This is a free webinar. Attendance requires registration.

Questions for the presenters?
Leave your questions in the comment section below and we’ll be sure to answer them during the webinar.

Presenter Bio:
Susan T. Evans has more than 20 years of communications and marketing experience in higher education and joins mStoner after a 22-year tenure at the College of William & Mary. As director of creative services at W&M she successfully led a team of 13 professionals, oversaw the College’s online presence and print publications, and managed the creative vision, scope, and planning for campus-wide marketing and communications. During her time at W&M, Susan spent 12 years on the management team of the CIO, directing web services. She has significant experience managing visible campus initiatives and large-scale web application development projects. Susan has presented at regional and national conferences including HighEdWeb, edUi, eduWeb, and American Marketing Association Symposium. Projects she led at William & Mary have earned many industry awards, including three gold medals from CASE (Council for Advancement & Support of Education). Susan holds a bachelor’s degree in Spanish Language and Literatures from James Madison University. Susan leads mStoner’s content strategy and social media strategy practices.