THOUGHT LEADERSHIP FOR HIGHER EDUCATION SINCE 2001: Reach out to us.

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I’m in Chicago right now and we are well into day one of the CASE Social Media and Community Conference. I’m joined by 156 of the most passionate social media professionals in education. So, yes, it seemed only fitting to “crowdsource” the opening session. Earlier today, we kicked off #casesmc with a panel of our faculty and speakers responding to five crazy questions I wrote:

  1. If you were traveling against your will to another planet, and could only bring one social media tool with you, which one would you bring and why? And, while youre thinking about your answer, theres one caveat, you cant bring Facebook.
  2. What is the craziest comment youve heard about social media from a highly paid senior executive?
  3. If you were the handler for Charlie Sheen (or Lindsay Lohan or some other in need of help celebrity), how would you have used social tools to quickly improve their public image?
  4. Please complete this sentence and feel free to use fiction for your response. If I could ___, my schools Twitter feed would be a CASE Circle of Excellence award winner in a new category called, The Most Unexpected Use for Social Media.
  5. Pretend you are the Wizard of Oz and you have the power to do anything. What is the one thing you would want people who use social media to stop doing? What one social media practice would you ban forever from the Emerald City?

Halfway through the session, I checked in on the back channel and asked the audience to share their favorite tweets (so far) from the opening session.

One tweet: Great idea from @mherek: Live-tweet “beloved” professors’ courses.

We even used the audience to wrap up the panel. I called on them to summarize what they’d heard and to share any ideas they were already planning to try on their own campuses. They did! (Not really a surprise from a social media crowd.)

For an even deeper dive into audience participation, we gave everyone at the conference the chance to answer any of the five questions we asked our panelists.

One answer to Question 5: People who tweet pictures of their babies and their dinners.

Follow the #casesmc hashtag for the rest of the week for more from social media rock stars taking over #Chicago.

mStoner Staff

AUTHOR - mStoner Staff

mStoner, Inc. helps clients to tell their authentic stories by clarifying their unique brand value proposition, creating a content strategy to communicate the brand effectively, and implementing compelling and dynamic communications across the web, mobile, social media, print, and other channels. We focus on research, data, and results.

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