Enrollment marketing continues to be a hot topic in higher ed, as many institutions face increased competition for a shrinking applicant pool and pressure to achieve ever-higher enrollment targets. Combine this with rapid changes in communication tools and a target audience that seeks authenticity, it’s easy to see why these are challenging times. Do you have an enrollment marketing plan that hits prospective students in the right places?
[Tweet “New research explores how to best communicate with prospective students. #mStoner”]
Michael Stoner joined Gil Rogers from Chegg on a recent episode of Admissions Live. Based on research that Chegg and mStoner conducted in 2015, this episode explored: