Session Description
Mallory Wood, mStoner’s director of marketing, and Bruce Floyd, University of Florida’s social media specialist, present a brand new case study on the concept and execution of #UF17.
The University of Florida took advantage of their admissions decision day celebrate their newest members of the Gator family. UF rallied around the hashtag #UF17 so their team could coordinate communications with the accepted students as the University sent out acceptance notifications online,. The results were dramatic — in roughly eight hours they saw 644 unique tweets from 966 individual Twitter contributors. These conversations totaled over 4.57 million timeline deliveries and reached 370,000 members of the Twitter community.
In our upcoming webinar, Mallory and Bruce will examine:
- Campaign strategy, planning, and goal-setting.
- Campaign management.
- Measuring results and beyond.
When:
Tuesday, March 12 at 2:00pm EST
Cost and attendance:
This is a free webinar. Attendance requires registration.
If you’re looking to successfully execute social media campaigns on your campus, you won’t want to miss this webinar! And don’t forget, Social Works How #HigherEd Uses #SocialMedia to Raise Money, Build Awareness, Recruit Students, and Get Results, presents 25 case studies which demonstrate that social media has the maturity and reach to be an integral component of campaigns focused on building awareness, recruiting students, engaging alumni and other key audiences, raising money, and accomplishing important goals that matter to a college or university.
Presenter Bios:
Bruce Floyd is the University of Florida’s social media specialist with over 15 years of experience working with web technology. He previously worked for the UF Web Administration office as a web manager and usability researcher. Bruce’s two degrees – B.S. in Psychology and Master’s in Entrepreneurship from the University of Florida – have prepared him well for leveraging social and new media platforms for use by marketing and communications in the University Relations office. His ultimate goal is to show the University of Florida as an accessible, friendly and helpful organization.
Mallory Wood has over five years experience in marketing, social media marketing, and event management. Prior to working with mStoner, she held positions in the Office of Admissions and the Office of Marketing and Communications at Saint Michael’s College. She developed St. Mike’s social media strategy, produced web video, and worked with student online ambassadors to engage future students on Facebook, YouTube, Twitter, and other social channels. Mallory served as an advisor on social media strategy for multiple Vermont-based non-profit organizations. Mallory has presented at HighEdWeb, Penn State Web Conference, NEACAC, SUNYCUAD, and other conferences, and has been a guest and a guest host on HigherEdLive.
Questions for the presenter?
Leave your questions in the comment section below and we’ll be sure to answer them during the webinar.