Our session on Experience Maps was a huge hit earlier this week. In case you missed it, we’d like to give you access to the recording and slide deck. By understanding the factors that drive decisions, as well as the thoughts and emotions that our target audiences experience, we can improve both promise and process for the groups that we serve with experience maps.
Content strategist, Shannon Lanus recently hosted a webinar on using experience maps to better digitally engage prospective students. The session is available for download and includes the two starter-maps you just learned about.