Time for a Site Checkup?

Do any of these scenarios sound familiar?

1. You redesigned your website a couple of years ago. For a while, everything was great — you had a nice bank of photographs, videos, and stories ready to accompany the launch and keep your site fresh. Now, you’re wondering whether the design and content have gotten stale.
2. You know you won’t have the budget for a full-site redesign for a few years, but you’re worried that your site isn’t memorable and your institution won’t stand out from every other school that’s knocking on prospective students’ doors.
3. You’ve tried, maybe more than once, to get buy-in for a full .edu redesign. A plan from a trusted third-party expert in higher education marketing would help gain the internal support required for a large-scale project and provide your digital team with specific recommendations to help bridge the gap.

If you answered “yes,” it’s time for a site checkup.

mStoner’s website checkup will provide objective feedback, and give you and your team actionable information for improving your site immediately and identifying priorities for long-term development.

I bet we agree that your website is your most important communications tool.

Prospective undergraduate and graduate students judge you by your homepage. Donors use your site’s content to decide whether and how to give. Prospective faculty and staff use your site to find relevant information about the hiring process. Members of the local community visit your site for timely news and helpful resources. Your website must be excellent and memorable to stand out among the nearly 5,000 colleges and universities in the U.S.

My colleague Ben Bilow, senior creative director, wrote earlier this year:

When we partner with a client on a website redesign project, we strive to delight. We look to set our clients apart from the competition, inspire their prospective students to take action, and build pride among alums. By paying careful attention to the details of our craft, strategists, designers, writers, and developers at mStoner bring intentions to life. We believe the quality of a website is a reflection of the brand and the values our clients wish to express — in short, the site should exude excellence from every corner.

Let our team help make your website excellent and memorable. Our checkup will give you a roadmap toward:

• Better alignment of your site’s visual design and visitor experience with your institution’s brand
• Improved content on your site that will result in: 
  • More time spent on your site and increased page views per session
  • Increased conversions on key calls-to-action (CTA): requesting information, visiting campus, applying, and donating

Get started with a site checkup for your institution.