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SEO

Free Webinar: How to Use Social Media to Influence SEO

Session Description Social media is great for building community and fostering conversations. Some of social media’s most untapped potential lies in its ability to influence search engine result pages, where two-thirds of all prospective students…

Categories: Social Media
mallory wood marketing manager Posted by Mallory Wood on 4.23.2013
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Webinar Available: Secrets to a More Social Admissions Decision Day

Last week Bruce Floyd and I presented a case study on #UF17. For those of you who couldn’t make the webinar and would like to take a look, here are both the archive of the…

mallory wood marketing manager Posted by Mallory Wood on 3.19.2013
Higher Ed Solo

Dedicated to the “Higher Ed Solo”

Recently we’ve focused on writing content for those higher education professionals working in small teams. We recognize that your institution’s demand for new web work is insatiable — across the campus, people constantly ask for new…

Categories: Strategy
mallory wood marketing manager Posted by Mallory Wood on 3.15.2013
mStoner strategy

Free Webinar: Inspired by the Cheshire Cat: Strategy Leads to Success

Session Description Successful education websites, social media channels, and print collateral ground themselves in the realities of your institution’s brand platform and communication strategy. Just doing some stuff won’t help you hit your target. To be…

Categories: Strategy
mallory wood marketing manager Posted by Mallory Wood on 3.4.2013
social media in space

Free Webinar: Secrets to a More Social Admissions Decision Day

Session Description Mallory Wood, mStoner’s director of marketing, and Bruce Floyd, University of Florida’s social media specialist, present a brand new case study on the concept and execution of #UF17. The University of Florida took advantage…

Categories: Social Media, Strategy
mallory wood marketing manager Posted by Mallory Wood on 3.1.2013
meeting

Free Webinar: Small Project? Small Team? Big Impact!

Session Description The typical 500 lb. gorilla of web projects in higher education is the complete campus-wide redesign and CMS implementation – but what about all the little 10 lb. monkeys? Yes, you know what I’m…

Categories: Strategy
mallory wood marketing manager Posted by Mallory Wood on 2.4.2013
ford the river

We’re Fording the Social Media Channel. Again.

We couldn’t believe we completely sold out our webinar this afternoon. It was an exciting to know that so many people are paying attention to their social media strategy. But that also meant some of…

Categories: Marketing & Branding
mallory wood marketing manager Posted by Mallory Wood on 1.24.2013
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Job Opp: Director of Digital Communications, Widener University

Our friends at Widener University are looking for a director of digital communications — interested? Contact Lou Anne Bulik. More information about the opp: Director of Digital Communications Job Description Widener University in Chester, Pennsylvania,…

Categories: News & Jobs
Voltaire Santos Miran CEO Posted by Voltaire Santos Miran on 1.10.2013
steal ideas

Reel Deal Monday: Study, Steal, and Don’t Be Afraid

The final post in a series about how to produce good video on a budget. Study and steal Whether you call it theft or homage, much great art has been made by creative people appropriating and adapting…

Mark Sheehy Creative Director Posted by Mark Sheehy on 12.17.2012
Fording the social media channel webinar

Free Webinar: Fording the Social Media Channel

Do you manage your institution’s social media presence? Ever wished you could clone yourself in order to get through your to-do list? Have you even considered stealing Hermione’s Time-Turner necklace? If so, this webinar is…

Categories: Social Media
mallory wood marketing manager Posted by Mallory Wood on 12.13.2012