Mercersburg Academy Wins Gold in 23rd Annual Admissions Advertising Awards

Our firm is pleased to congratulate client partner Mercersburg Academy for winning a gold in the total marketing package category of the 23rd Annual Admissions Advertising Awards sponsored by the HMR Publications Group.

“Define Yourself,” Mercersburg’s admissions campaign, included the production of a viewbook, five complimentary pieces, an extended video shoot, web landing pages integrated with rich media, a targeted internet advertising campaign, and print and billboard ads. Net result: more applications in the current admissions season than in any other in the Academy’s history (the numbers aren’t final yet, but we’re looking at at least a 48% bump).

Director of Marketing & Communications Heather Sullivan and Assistant Head of School for Enrollment Chris Tompkins partnered with our team to develop and execute all of the pieces in the campaign. Special guest stars Chris Crisman and Michael Dwyer produced photography for both print and web. And Mercersburg students provided the magic.

Thank you, Mercersburg, for wonderful client relationship and a highly successful campaign!

We’d also like to congratulate Ball State University for their merit award in the competition. Ball State’s website has also recently received kudos from Content Marketing Today.