Smart and Sustainable

in another life

Managed an overhaul of the information architecture at CDW.com.
Directed the creative work driving a multi-million dollar online advertising campaign.
Consulted for United, Boise Cascade, Lilly, and Janus Capital Group.

associations

Amnesty International
Electronic Frontier Foundation
University and College Designers Association

Patrick DiMichele     Senior Strategist

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Since joining mStoner I’ve held a number of positions within the firm, including interactive designer, design director, and (now) senior strategist. The vaguely-defined nature of my current role gives me an excuse to look over everyone’s shoulder and voice an unsolicited opinion, usually with the justification that “it’s just part of my job.”

On a typical assignment I work as part of a small team to define the big picture strategy governing a project. From there, I collaborate with a group of writers, designers, and technology gurus to ensure that the abstract concept we conceive of at the beginning of the project matches up with the product we deliver at the end of the project.

I’m currently immersed in web projects for Bethel University, Roosevelt University, Trinity College and Union College.

The “greatest hits” from my previous work include:

Whenever possible, I gravitate toward solutions that simplify. Fewer features, fewer photos, fewer messages; and unless I’m physically overpowered by a really strong client, fewer links.

I hold a BA in english and political science from Indiana University. When not in the office, I can be found skulking around town with my cartoonishly high-strung dog Mister Chompers.