what do we mean by smart and sustainable?

Anyone (well, almost anyone) can help you build a new website, design a viewbook, or produce campaign communications. The value we bring to your organization is our ability to help you develop smart and sustainable solutions.

By smart, we mean strategic, competitive, creative, and forward-thinking:

• We’ll help you to integrate your communications: web, print, email, multimedia, advertising, peer-to-peer functions, all tied together and each leveraging the medium effectively.
• We’ll create user-centric media, delivering information to your target audiences in ways that make sense to them.
• Our work together will yield measurable results.
• We’ll employ current technology, content, information architecture, nomenclature, and design.

By sustainable, we mean customized to your institution’s capacity to manage and expand your communications:

• We’ll provide the tools and training your institution needs to help people contribute and manage content … without compromising your site.
• We’ll help you build a case for the proper resources to manage the communications plans we put into place together.
• We’ll work with you to make—and execute—good decisions that pave the way for long-term success.

Smart & sustainable means we’re agnostic about systems—we’ll help you choose the one that’s right for your staff, your institution, and your budget. That goes for content management tools as well as email tools, alumni contact and community tools, and the other systems you need to communicate today. And tomorrow.

We offer formal workshops and tutorials and training programs. And through every consulting assignment, we work hard to help you understand the choices we’re recommending, and why.

More details? Check out our work…