Job Posting: Director of Marketing Communications
Independent law school, nationally known for its outstanding environmental and human rights programs and located in central Vermont, is seeking a director of marketing communications. The new director will lead a newly reorganized office charged with the responsibility for creating and implementing an institutional branding and positioning platform and bringing the school’s communications to a new level of excellence. This is an exciting opportunity for a professional who wants to build an excellent marketing program with full support of the dean and key administrative colleagues.
The primary responsibilities for the director include:
-Develop and execute marketing and communications for the school.
-Develop branding and positioning for School. Provide strategic advice to Dean, senior administrators, and faculty on marketing and branding the school, its programs, and other products.
-Execute the school’s identity and positioning across communications, achieving integration in identity, messages, and design.
-Act as creative director for school communications (print, online).
-Serve as editor-in-chief for the school’s website, the alumni magazine, and for other high-visibility publications.
-Develop and execute robust, appropriate media relations program and act as chief spokesperson when required.
-Counsel senior administrators and faculty on media issues, serve as a writer/editor/proofreader for major campus publications and offices, as requested.
Background required:
-Demonstrated experience of 10 or more years in developing a marketing communications program for an institution of note: a law school, professional school, college, or university.
-Experience with developing and/or managing a website and an online marketing program.
-Experience with developing and directing the implementation of creative products such as websites, viewbooks, magazines, etc.
-Experience in managing staff.
-Experience managing projects and teams in a collaborative environment.
-Some knowledge of the legal profession and the law school environment desired, though not required.
For additional information, contact Michael Stoner, president, mStoner by email [please include in the subject line of your email: VTLAW director].
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