Americans Really Like Online Video

In case you had any doubt, the comScore Video Metrix service just reported that their data indicates that U.S. Internet users viewed 11.5 billion online videos during March 2008, a 64 percent gain in a year.

Guess whose sites gets the most traffic? You’d be right if you guessed Google, which draws a whopping 38 percent of video viewers, who watched an average of 51 videos each; Fox Interactive Media sites rank second, with 4.2 percent. (Google owns YouTube, which draws the bulk of the traffic to the Google sites—98 percent; Fox Media owns MySpace and FOXSports.com, among other properties.)

Other notable findings:

73.7 percent of the total U.S. Internet audience viewed online video.
84.8 million viewers watched 4.3 billion videos on YouTube.com (50.4 videos per viewer).
47.7 million viewers watched 400 million videos on MySpace.com (8.4 videos per viewer).
The average online video duration was 2.8 minutes.
The average online video viewer watched 235 minutes of video.

Source: comScore Press Release

Posted by Michael Stoner
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