Perspectives on mStoner and Our Business
[Note: this is the first of three posts sharing some perspective on mStoner’s business. Read about our experience in 2009 and what we’re looking forward to in 2010.]
Since we launched this blog in 2003, we’ve focused on sharing our perspectives on trends as they affect our industry, our practice, and our clients. We’ve tried to be transparent about some of the insights we’ve gained from our work on many different kinds of projects for a wide range of institutions.
But we’ve shied away from talking about the business side of mStoner, mostly because I don’t think anybody cares that much aside from our team and our families. Except maybe prospective clients who want to know that mStoner is a well-managed business that will deliver on its promises.
That kind of thinking was understandable in 2003 or 2005 or even 2008. But today is different. We live in difficult economic times. I believe it’s important to make a clear statement about where we are as a company in these times when there’s no certainty that even well-known institutions and companies will survive.
I’m reflecting on this because we heard some shocking news about one of our competitors. As a result, I wanted to share some perspectives on 2009 and how mStoner responded to the downturn. Then, I want to focus on 2010. And, finally, bid farewell to BigBad, one of the companies that didn’t make it.
I’m posting this in three parts to avoid a really huge post: this introduction, a report on how mStoner fared in 2009, and a brief look ahead at 2010.
If you want the short version, though, here it is:
After some worrisome months in 2009, mStoner emerged stronger than ever at year-end. We look forward to launching some great websites in 2010—and to launching some new products and services of our own. We remain committed to realizing our vision of being the smartest and most strategic integrated marketing, branding, and technology firm serving education. Period.
Thanks for sharing this. Not just for clients, but I think this kind of transparency and restatement of values is the sort of thing more companies ought to do. Here’s to a great 2010!
Posted on March 26, 2010 by Ron Bronson