What We Do

mStoner provides colleges, universities, independent schools, and graduate schools with a full spectrum of communication strategy and implementation services. We built our reputation on our award-winning website work, and we continue to believe that an institution’s web presence is the cornerstone of its brand and the foundation of its communication strategy. We help our clients to build on this foundation with analytics, social media, the wise integration of print materials, and constant attention to changing technology and media. Our services include:

• Consulting & Strategy. mStoner offers a full range of consulting services, including brand and communication strategy, website assessments, staff development and group facilitation services, research, and comprehensive communication plans. We assist clients in designing effective processes and practices, and we support those processes with appropriate technology.
  
  
  
  
• Editorial Services. Our strong focus on content is one of the primary ways in which we’re unique. We help our clients define and deploy content across multiple channels to recruit and retain, to build affinity, and to raise awareness and support.
  
  
  
  
• Design & Usability. Our creative team creates dramatic and award-winning visual designs for a wide range of colleges, universities, and graduate programs. Our usability practices ensures that our web interfaces are intuitive, highly usable, and fully compliant.
  
  
  
  
• Technical Implementation. Our technical services include HTML development, CMS customization, and custom code development.
  
  
  
  
• Training & Workshops. Our team provides a variety of training programs and workshops in the areas of social media, video, content strategy, writing for the web, and analytics.
  
  
  
  
• Mobile Platform Optimization. Mobile has arrived. We help our clients assess their needs, determine the best path for moving forward, and deploy custom mobile sites, mobile apps, and mobile-ready websites.
  
  
  
  
• Social Media Strategy. As institutions begin to incorporate social media into their communication strategy, they must determined how or when to participate, as well as how to make the best use of user-generated content. We help our clients set priorities, create processes, and measure the effectiveness of their social media efforts.
  
  
  
  
• Analytics. Measuring and improving the efficacy of websites and other communication initiatives is essential. Our analytics planning helps our clients to track progress against concrete goals for their websites and to continually optimize those sites for target audiences.