The design and functionality of each mStoner site uniquely reflects the needs of our clients and their audiences. A thoroughly strategic approach and collaborative process is at the core of every relaunch we tackle.
We call our approach “content realism” – it meets you where you are, with the staff and content you have, and helps you develop a realistic, actionable content strategy that results in high-quality material while maintaining everybody’s sanity.
Research and Brand Strategy
We’ll help you articulate what you want to stand for in the minds of the people you’re trying to reach, influence, and move to action.
Marketing Strategy and Planning
Our team will help you develop a marketing strategy and plan to make sure you’re communicating your brand to the right people at the right time in the right way.
SEO & Analytics
We’ll help you optimize your campus-wide social media efforts, and make sure that you’re using the right social media properties in the right way to achieve your goals.
Governance, Training, & Staffing
The work doesn’t end at launch. Great plan implementation takes time, money, and people. We help our clients move smoothly from project mode to a strong execution that gets results.
Great design achieves a goal. Whether it’s increasing enrollment, raising money, improving alumni engagement, or a combination of the above, design must not only be beautiful, but also hard-working.
Usability and Concept Testing
Testing gets past the superficial, validates assumptions, and confirms decisions with real people in your target audience. Without research, any idea seems like a good idea. When our designers design, they’re armed with relevant data about your constituencies.
Video Direction and Production
Engaging video is as important as the words and pictures on your site. We’ll collaborate with you on videos that are on-brand, memorable, and effective.
Viewbooks, Search Pieces, and Other Print Work
Ask us when the web will replace print and we’ll ask you when texting will replace a call to a friend. Print isn’t going away, but it has changed — it is more special and more experiential. Let us help you create print that won’t wind up in the trash.
Content Management Systems
Feeding the content beast is easier with an enterprise CMS. We help clients navigate the path to a well-deployed CMS that is a best-fit for their skills, needs, budget, and technical environment.