The design and functionality of each mStoner site uniquely reflects the needs of our clients and their audiences. At the core of every relaunch we tackle, though, is a thoroughly strategic approach and collaborative process.
We call our approach “content realism” – it meets you where you are, with the staff and the content you have, and helps you develop a realistic, actionable content strategy that results in high-quality material. All while maintaining everybody’s sanity.
Research and Brand Strategy
We’ll help you articulate what you want to stand for in the minds of the people you’re trying to reach, influence, and move to action.
Marketing Strategy and Planning
Our team can help you develop a marketing strategy and plan to make sure you’re communicating your brand to the right people at the right time in the right way.
SEO and Analytics
At mStoner, our approach to social media is the same as our approach to any good communication: Let your message and your audience define how you use the medium.
Governance, Training, and Staffing
All your hard work doesn’t end at launch; marketing and communications takes time, money, and, sometimes, political capital. We help our clients turn the corner from project mode to ongoing results.
User Experience (UX)
Web Design (IxD)
Usability and Concept Testing
Video Direction and Production
You don’t need to be Spielberg – but good video is as important as the words and pictures on your site. We’ll collaborate with you on productions that work.
Viewbooks, Search Pieces, and Other Print Work
Ask us when the web will replace print and we’ll ask you when texting will replace a call to a friend. Print isn’t going away, but it has changed — it is more special and more experiential.
Content Management Systems
Feeding the content beast is easier with an enterprise CMS. We help clients navigate the path to a well-deployed CMS that is a best-fit for their skills, needs, budget, and technical environment.
Buzzr Higher Ed is a new option for smaller institutions that want a solid web strategy and a well-organized website with a beautiful, responsive design, but do not need a fully customized CMS implementation.