Finding the Right Fit for FIT

New York’s Fashion Institute of Technology is a global leader in design, but its reputation didn’t always extend to the range of other programs it offers. Our challenge was creating a website that let all of FIT’s programs share the spotlight.

FIT is synonymous with New York City’s fashion, art, and design industries. FIT’s faculty members are working artists and business professionals who bring an immediacy and passion to their courses in 40 different hands-on programs that shattered the “art school” mold.

mStoner helped FIT build a website that breathed new life into an already lively institution. Key to the site was a compelling photographic tour of FIT, coupled with simple, direct brand messaging and a panel that let visitors sort FIT’s programs by subject, career, or creative interest. Across the site, pop-up galleries of student work and prominent video clips show visitors the FIT culture. The site is backed by a content management system specifically chosen for the ease of updating content, and mobile sites for both FIT’s iconic museum and the school itself make the FIT experience accessible to current and prospective students on the go.