• Hugh O’Brian Youth Leadership Organization (HOBY)
• Anything from Vermont
• Hill Farmstead Brewery
• My pet beta fish
• “Big Brother” TV Series
• Kate Spade and Tory Burch
• Spring Awakening
• Book of Mormon
• Guys and Dolls
I might not be a movie buff, but I’ll sing you a showtune.
My job is to connect with you. So I spend my days designing and executing mStoner’s marketing strategy to develop meaningful content and thought leadership. What webinar should we offer next month? What will @mStonerInc tweet about today? Can we conduct research to help the industry move forward? I manage our brand across all channels and work with our strategists, creative and tech teams to produce resources that will help you accomplish your goals. I bet you won’t be surprised to learn that Google Analytics makes me giddy. It’s incredibly rewarding to measure the impact our team has on the industry.
I’m a co-producer for Higher Ed LiveWhat started as a passion-project has evolved into one of the industry’s most respected professional development networks. Growing and sustaining this resource has been one of the most rewarding experiences in my career.
My background includes more than eight years of experience in marketing and communications, admissions/enrollment, and event management. I’ve worked on the .edu side of education, and I have experience developing institution-wide social media strategy, recruiting students, and managing events. And I’ve been fortunate to present at HighEdWeb, The Web Conference at Penn State, SUNYCUAD, NEACAC, and other conferences on topics ranging from web video and social media to content strategy.
I’m proud to have grown up on a farm in the North Country of New York, where on a clear day you can see Montreal from the front yard. The three things usually on my mind include Broadway musicals, my parents’ maple syrup business, and HOBY.