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ISBN-13: 978-0988878808

About the Editor

Michael Stoner is the president and a co-founder of mStoner, Inc. In more than 30 years as a communicator and consultant, he has earned an international reputation as an authority on integrating marketing, communications, and technology.

More about Michael Stoner

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. . . a must-read for higher education marketing and communications professionals.
— Teri Lucie Thompson, CMO & Vice President Marketing & Media, Purdue University
These case studies provide insight, information and inspiration to the rest of us as we embark on our social journey.
— Tom Hayes, PH.D., Chair Professor of Marketing, Xavier University
Social Works

Social Works

How #HigherEd Uses #SocialMedia to Raise Money, Build Awareness, Recruit Students, and Get Results

Edited by Michael Stoner

A Google search for “books about social media” yields around one trillion results.

But Social Works: How #HigherEd Uses #SocialMedia to Raise Money, Build Awareness, Recruit Students, and Get Results is unique. The 25 case studies in Social Works demonstrate that social media has the maturity and reach to be an integral component of campaigns focused on building awareness, recruiting students, engaging alumni and other key audiences, raising money, and accomplishing important goals that matter to a college or university.

The case studies in Social Works will inspire college and university communicators, marketers, web team members, and other staff, offering models and details for highly successful initiatives. And, they will convince presidents and other senior leaders that social media is not just valuable, but essential, to achieving institutional goals. In short, Social Works belongs on the shelves (or on the e-readers) of college and university staff who want to learn how to get results with social media.

A must-read for every higher education PR leader, alumni director, fundraiser, and marketer alike.
— Michael L. Warden, APR, Vice President, Institute Communications, Georgia Institute of Technology
Social Works is a social media cookbook filled with creative ideas and mouth-watering illustrations in the form of case studies from colleges and universities across the country.
— Lance Merker, President/CEO, Omniupdate, Inc.
A fantastic good read ... for senior leadership. Social media must be part of every university’s strategy – this book helps the decision makers do a better job.
— Matthias Geering, Head of Communications & Marketing, University of Basel, Switzerland
. . . specific examples and best practices for achieving success.
— Teresa Valerio Parrot, Principal, TVP Communications