It’s Time to Tidy Up Your Site
It’s time to break the cycle of overhauling your institution’s website every three to five years, or more. When we treat our No. 1 marketing channel like a perpetually messy closet or room in the home — a place to dump unorganized items — we open up our institutions to a painful pattern of major effort and investment followed by dwindling attention and insufficient resources that leads to a recapitulation of all the issues that drove the previous redesign. Rinse, repeat.
At mStoner, we believe your institution’s website should be less of a project and more of a process. Cleaning up a mess after things pile up is a daunting task. But it doesn’t have to be. Shift your institution’s approach by establishing a regular rhythm for implementing changes and enhancements to your site. Start with a site checkup.
mStoner’s site checkup will give you a road map toward:
- Objective feedback
- Actionable information for improving your site immediately
- Better user experience for your target audience
In less than four weeks, your team will receive objective feedback and actionable information for improving your site immediately and identifying priorities for long-term development.
Interested in learning more? Submit the form below and someone from mStoner will be in touch.